Monday, January 24, 2011

Jutka & Riska’s Swan Lake

As part of the downtown program of AIFW, some of Amsterdam’s coolest stores are participating in the event, making Fashion Week accessible for all Dutch fashion lovers.

Vintage and 'new' fashionOne of the participants is one of Amsterdam’s most exciting vintage stores: Jutka & Riska. This unique shop, runned by the two stylish sisters Jutka and Riska, sells vintage designer clothing but also ‘new’ fashion and items exclusively made for Jutka and Riska.

Birds and NatureTheir contribution to AIFW Downtown is a window designed by two interns of the Jutka & Riska stores in Amsterdam and Antwerp: Inge and Veerle. The name of the window is ‘Birds and Nature’ and symbolizes freedom. The theme is inspired by The Swan Lake, which shows in the ballerina-style window and specially selected items in the store.

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Text & photo: Lisa Goudsmit -

From top to shoe Pauline van Dongen

Light, movable fabrics, but also processed leather and shoes made by her own hand. The first solo show by Pauline van Dongen took place at the beginning of this evening in a cosy building at the Oudezijds Voorburgwal at the very heart of Amsterdam. Afterwards, the designer shows satisfied: ,,I couldn’t have wished for better, it all went very well”.

The show kicks off with a film titled Stereopsis. The idea behind the film is that eyes, both human and animal, are in different positions on the head. Because of this every animal and every person sees a certain image in a different way. This results in a film that shows particular movement. Stereopsis is also a preview of the womanswear collection that is shown directly after  the film has ended. 

Door Simone Lautenbach

OntFront brandstore opening @ AIFW Downtown

On the first official day of the Amsterdam Fashion Week Downtown program, Dutch menswear label OntFront opened its brandstore on the Haarlemmerdijk in Amsterdam. It was only a year ago that young designers Liza Koifman and Tomas Overtoom from OntFront talked in the ‘Cutting edge’ area on the fashion fair ‘Modefabriek’ about their plans to get more points of sale in Holland and now they have their own store!

The beautiful luxurious store in this edgy shopping street in Amsterdam reflects their style perfectly; OntFront offers unique, cool, classy-with-a-twist fashion items with beautiful details. As they put it themselves, “OntFront is an exclusive clean cut menswear label, that stands for the fast life. The bad boy and the gentleman. Tailored and streetwise.”

Click here for the complete article and photos 

Text & photo: Lisa Goudsmit -