As I walked into the Salon the feeling of art was in the air. The SS11 collection by NON by KIM was all about fluent lines, volumes, abstraction and craftsmanship. There was a sense of freedom in the air. Once again Kim gave us a wonderful show. The concept, the clothes, and the art film matching and completing each other. Even with the concept and her share of abstract ideas with the audience made this was a very wearable collection. It's casual and rock-and-roll, but sophisticated at the same time. Simple but very well made. Also the color card was fresh. The love and passion for art and fashion were there, and everyone could feel it .
Also the Salon was very full of people. I think when you taste the love for craftsmanship by Kim, you just can't get enough.
Text: Sónia, Style-Obscur
Photographs: Aram Goudsmit