During Fashion Week De Culinaire Werkplaats presents their vision on fashion on a plate. The first thing we asked ourselves was: how is this combination possible? Can fashion be food? Can food be fashion?
Yes! Eric and Marjolein explained us: "Fashion and Food have many similarities. First, what you eat, tells who you are. This counts for clothing too. Secondly, fashion is a big inspiration to our work. We monitor fashion magazines for future trends. This can be very literal, for example polkadots, a texture like wool or a specific colour or shape.”
But also the conceptual approach to fashion is represented in their food-design. Concepts like ‘black’ or ‘faith, hope & love’ are guiding their creative perspective on food and eating. No wonder Viktor & Rolf are designers they feel most related to. Like Viktor & Rolf, they work conceptually and have unique visions on how to approach a design. “...It's about the whole context, the story you tell”, they said. This is similar with their food.
De Culinaire Werkplaats has a mission: to make people aware of their eating lifestyle. They focused on veggies, fruits and grains. Sustainability and social responsibility plays an important role in this food studio in New West. They emphasized: “It is a misunderstanding that healthy food can’t be surprising and amusing. It can be an artistic experience, which helps you by appreciate your dinner.” Eric and Marjolein also work with artists from other art disciplines. In two months they are cooperating with a poet. Words will be the starting point for the food they will then work with.
For the fashion week they made a special menu/collection called “wear to eat”. You can order a whole fashion menu, which exist of five small dishes. So, maybe you like to try the ‘coupe make-up’ as a starter and continue your dinner with ‘Dress to impress’. Taste Green is the new black or be inspired by Black Dress Red Coat.
And there is an interesting undutch edge to their conceptkitchen: what it costs is up to you! you decide the price on your bill.
Go visit this unique restaurant and enjoy fashion a la carte. Eat with a conscious mind and fill your spoon with food for thought. After dinner you must absolutely agree that fashion and food are into each other.
Written by Vivian Sneep and Mary Rynja, pictures by Chelsea Syrett