Wednesday, January 26, 2011

Fur free fashion

A visit to the Hortus Botanicus in Amsterdam is really worthwhile this week. Not that you can see so many flowers and plants over there around this time of the year. But what you can see is a very nice exhibition. An exhibition with a message. Until the 29th of January you can visit Fur Free.

Jojanneke van der Veer and Femke Dekker are initiators of the exhibition and also the collective brain behind the name Fur Free. Femke tells us that both she and Jojanneke are strongly against the use of fur in the fashion industry. ,,We wanted to make a statement against this, but in a fun and positive way. Protesting is not the way we operate”.

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Text and photography: Simone Lautenbach

Agnès B. @ AIFW Downtown

The beautiful label Agnès B presented the new collection today in the only store in Holland, in the centre of Amsterdam. With real life models standing in the window, the presentation sure drew attention from all people passing by. Everybody inside the store was also delighted by the, as always, wonderful collection of this classic French brand.
Agnès B has been giving her many fans around the world “simple, unique, high quality fashion like only Agnès can create, since 1975”, according to PR lady Eva. Her minimalistic French style is especially popular in Asia, where Agnès is a true superstar.

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Text & photography: Lisa Goudsmit (

Yarn Unit @ Tenue de Nimes

As part of the AIFW Downtown program, Dutch knitwear label Yarn Unit presented their new collection on a special location: in the innovative denim store Tenue de Nimes. The cool atmosphere in the store was a great surrounding for the luxurious brand Yarn Unit to show their newest pieces.

New Wave
This was the first collection designed by the new French creative director of Yarn Unit, Stéphane Barbier. Owner of Yarn Unit, Jan Everard Wiggelinkhuizen, has every reason to be proud of the brand that he founded only five years ago. This collection, called Splendor in the Grass, was inspired by the American 1961 movie with the same title. The French designer of the brand explains: “this ‘New Wave’ youthful feeling of the French/American cinema that focuses on total characters, is represented in the clothing by the eye for detail and subtle way of designing”.

Text & photos: Lisa Goudsmit -

Fashion meets art at NON by Kim

The innovative menswear label NON by Kim, founded by Dutch designer Kim Bakker, presented her new collection at a very special place: the Willet Holthuysen Museum in Amsterdam. In this fairytale-like location, models were exhibited as real life art pieces.

The setting and clothes together made an almost surrealistic experience for the fashionable crowd that was pleasantly surprised by this unique setting. The modern fashion items combined with the classic surrounding made a completely different way of presenting: very fashion forward indeed.

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Text & photography: Lisa Goudsmit