OntFront brandstore opening @ AIFW Downtown

On the first official day of the Amsterdam Fashion Week Downtown program, Dutch menswear label OntFront opened its brandstore on the Haarlemmerdijk in Amsterdam. It was only a year ago that young designers Liza Koifman and Tomas Overtoom from OntFront talked in the ‘Cutting edge’ area on the fashion fair ‘Modefabriek’ about their plans to get more points of sale in Holland and now they have their own store!

The beautiful luxurious store in this edgy shopping street in Amsterdam reflects their style perfectly; OntFront offers unique, cool, classy-with-a-twist fashion items with beautiful details. As they put it themselves, “OntFront is an exclusive clean cut menswear label, that stands for the fast life. The bad boy and the gentleman. Tailored and streetwise.”

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Text & photo: Lisa Goudsmit - lisagoudsmit.blogspot.com