Tuesday, January 25, 2011

Styletoday official opening AIFW

Saturday January 22 the official Styletoday AIFW opening party took place in Panama Amsterdam. The entire Dutch fashion scene was present. Young designer talents Leonie Smelt, Anneloes Ouwehand, Musa Shah, Indra Welman and JodeVisscher showed special pop-up shows the highlights from their collections.

Backstage @ Panama

During the evening DJ's Erick E, Baggi Begovic, Claire & Sheila Hill played in the main hall and in the smaller hall DJ's Ruben van der Meer & friends entertained the audiance untill the early morning.

The newest fall/winter collections at the Modefabriek 2011

This weekend the 30th edition of the Modefabriek was being organized. Yesterday we visited the grand event where more than 600 stands represented their brand. The brands showed their newest collections for fall/winter 2011/2012 to admire or buy.

High-quality labels
There were lots of different brands: from high-quality labels such as Margit Brandt and Uno Due to sports brands like Helly Hansen and Le Coq Sportif. Besides the many stands we also saw great vintage items at the Trash & Treasures Garage Sale.

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AIFW live streaming

For the first time in the history of the Amsterdam International Fashion Week are all the shows live available through livestreaming. With live streaming the shows are not only visible for fashion professionals, but also for the rest of the world. Naturally, the images later in the day can be viewed at http://www.amsterdamfashionweek.com/.
Amsterdam International Fashion Week

AIFW.nlFrom the exclusive opening soiree, which AIFW the Dutch fashion week kicks off, until the show closes on Sunday, all shows can be followed live through the official website AIFW.

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