Sunday, January 30, 2011

Fourties glamour @ Hunkemöller

Hunkemöller was inspired by the fourties for the It's a women's world an we love it! show during Amsterdam International Fashion Week.

We saw five different looks on the runway: Hollywood Glamour, Hot Cognac, Excentric Luxury, Mysterious Black and Bronze Beauty - which was a preview of the Christmas collection of 2011.

Click here for the complete article and photo's/video's!


Backstage AIFW

This week we saw the greatest shows, but what happend backstage? We give a quick impression...

Pictures: Styletoday

Fashion People day 4

Merle Deterink wearing Supertrash

Bacardi wall Stephanie Floor wearing Supertrash

Pictures: Lisa Goudsmit

Elsien Gringhuis: ONE OF THESE DAYS

The collection for 2011-2012 is already the fourth collection for designer Elsien Gringhuis.

Earlier this week Elsien also won The Green Fashion Competition with a prize off 25 000 euro.

Elsien Gringhuis was inspired by the Dutch country, with the flat landscapes and windy weather.

Photo: Peter Stigter

Escapism @ Ready to Fish

Dutch designer Ilja Visser decided to show the new collection of her brand Ready to Fish in a theatre next to the regular venue of AIFW. Her Escapism fashion show promised to ‘take us to an imaginary world’, and it definitely did…

When entering the building, it immediately became clear that this was true fashion circus: there was a fortuneteller, gymnasts, a guy on stilts and girls in Burlesque-like circus outfits handing out cotton candy and cocktails. The collection itself was presented in the theatre where the models entered the stage, decorated with red balls, a swing and a trampoline, in beautiful, feminine and cool outfits: typical Ilja Visser.

Lots of black and grey garments, but also burgundy and faded turquoise with a subtle glitter-detail created a classic winter look. The French circus music, models with huge hairdo’s and decorative make-up completed the show. We want more!

Click here for the complete article and photos

Text & images by Lisa Goudsmit –

Swedish chique Velour @ AIFW

There’s a new kid in AIFW-town: Velour. This Swedish brand is casual classy and therefore typical Scandinavian. Velour is a young label; they only launched their first collection in 2005, though their interesting history goes further back in time. Founder Per Andersson started in 1997 by selling old garments from his grandmother’s store that closed in the mid eighties. He called his shop ‘Nostalgia’; it became a great success in Goteburg. Nostalgia’s creative customers inspired Andersson to start designing his own clothes in 2002 and three years later, Velour was born.

Now they show at Amsterdam International Fashion Week where the gathered crowd saw a very versatile and cute winter collection, for both men and women. There were great basics for men like the classic khaki pants, beautiful cardigans and jackets with leather shoulders and arm patches, bodywarmers and chequered blouses. There were also wonderful basics for women, but the female collection showed some nice surprising effortlessly chique pieces as well, like a shiny black catsuit, cute blue printed skirts, a subtle sexy see-through blouse and button-down dresses.

Click here for the complete article and photos

Text by Lisa Goudsmit -

Fashionshow Supertrash in packed Gashouder

Olcay Gulsen presented her new collection of her label Supertrash in a packed Westergasfabriek. The show was one of the highlights of the Amsterdam International Fashion Week. Nearly two thousand fashionlovers attended the show of Gulsen.

The fashionshow began with a black and white movie, but fast after that pounding house music was going trough the room. Models with large ponytails and green eyeshadow thundered rapidly on the catwalk.

Click here for the complete article and photos

Fashion people @ Tony Cohen