Saturday, January 23, 2010


Today, Saturday the 23rd of January, Fashion Week Fall/Winter 2010 was officially opened at Maison de Bonnetrie. By introducing Design Market the big and well known warehouse gives eight ‘emerging’ designers the opportunity to get closer to their public. For the next nine days designers Bibi van der Velden, Camilla Norrback, EnD by Eva and Delia, Jan Taminiau, NON by KIM, Ontfront, Mada van Gaans and Micheal Barnaart van Bergen are available at the first floor of Maison de Bonetrie. “I think it is an amazing opportunity to be here with my collection. Right in the city centre of Amsterdam; I can communicate with a broad public that walks through this store and the Kalverstraat. This way I can also see what the actual response will be towards my pre-summer collection.” says Kim Bakker designer of NON by KIM.

“Many different locations are involved with Amsterdam International Fashion Week; clubs, gallery’s, stores and of course the fashion week tents on the Westergasterrein.” says Merle Deterink the director of the AIFW. “Special this season is the fashion show ‘Cultuur Couture’ at the Hermitage, where six design students from Antwerp will show their collections. Also the biggest sample sale ‘Mode Marche’ held at the Westergasterrein will be worth visiting.”

Next to the overall festive opening by Trijntje Oosterhuis and Candy Dulfer, fashion weeks’ magazine ‘Front Row’ was launched by Merle Deterink (AIFW) and Hilmar Mulder (Grazia). Front Row is now available at all the downtown locations, and filled with all the inns and outs around Amsterdam International Fashion Week F/W 2010.

photo: Trijntje Oosterhuis, Candy Dulfer, Hilmar Mulder, Merle Deterink