FUTURE PERFECT

With an outstanding collection Denise Esser graduated from the Rietveld Academie in July 2009. Today she is presenting her collection at SPRMRKT during the Amsterdam Fashion Week Downtown program. Initiator of this event 'Future Perfect' is Joyce Bidouzo pr agent of agency Courdray. "When attending the last Rietveld Graduation show, I directly spotted Denise's enourmous potential. I met her after the show and we got along almost instantly!" Coudray fast secured several PR post such as Volkskrant, Glamour, Italian Vogue and Het Parool, and got international exposure through famous blogs as BobbinTlak.com, SuperFuture.com, Diare Pernet's ASVOF and even Kanye West's blog. "After a brainstrom with AIFW late 2009, I thought it would be great to use the Downtown promotional platform to introduce a rising designer as Denise Esser." With a huge sponsor as Absolut Vodka and a stunnig venue as SPRMRKT the event 'Future Perfect' was born.

“We have spotted her work before at the Beurs of Berlage and knew this would be something we wanted to support during fashion week. Denise’s collection is raw, but contains innovation and a good sense of materials at the same time. It reminded me of the collection by Iris van Herpen which we showcased before, except that Denise’s collection is more feminine and subtle.” says the creative director of SPRMRKT, Anne Marie Kramer.

“My collection Future Perfect is based on the concept of transformation. With new materials I wanted to lay emphasis on the contradiction between hard and soft and the changes and process between these two. The constructions have to form an illusion of a jewel or accessory, this time not worn with the clothes, but attached to them.” Denise targets her collection at strong sexy women, who are a bit more tough and want to make a statement. “With exhibiting these 14 looks I am curious about the responses from the audience, some of them are very wearable, others may be more difficult.”

For more information about Denise Esser, please contact her PR Agency; Coudray. Joyce Bidouzo, 0031-206206402, 0031-643184287, coudray@xs4all.nl, www.coudray.nl


WRITTEN BY: MIRJAM DE RUITER
PHOTOS: CORNE RIJNEVELD