3,2,1 ready for take off… A model fires a shot and the show is on. Luckily nobody got hurt: this special opening was only a representation of the inspiration for this collection – the Lambhorgini.
Shift Gear is the new collection by OntFront: an Amsterdam based menswear label. Founders and designers Liza Koifman and Tomas Overtoom translated the shape of the famous car into masculine clothing with an innovative use of patterns. The designs are streamlined, cool, classy, edgy and timeless at the same time: just like Lambhorgini. In Dutch actor Tygo Gernandt, who opened the show as a special model, the design duo seems to have found their ideal ‘OntFront-man’: casual-chic, classy but street-smart at the same time. The K-Swiss shoes match the outfits surprisingly well.
We were already introduced to OntFront at the Cutting Edge area at modefabriek, but this show proofed to us once again that the Liza Koifman and Tomas Overtoom have a promising career ahead of them.
concept, from start to finish...
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