Saturday, January 30, 2010

EnD: This Is Only The Beginning…






Now this is interesting way to start a fashion show: EnD introduced their new collection with a short movie in film noir-style, starring Dutch actor Sebastiaan Labrie. The clip was a great way to set the mood for the runway show that was obviously inspired by the 1940s and 50s. As the first model entered, holding a cigarette and with a confident smile on her face, it already became very clear: you don’t mess with an EnD-woman. But as Labrie says in the video: “I’m crazy about you baby...”

As the show continued a wide range of designs walked by, all having an amazing, feminine, sexy look. Whether they were wearing extra long trousers or mini mini-skirts, transparent tops or covers-it-all blouses: all models seem to be getting this magical, powerful appearance thanks to their outfits. As if their designs were saying: “Don’t mess with me, my feminine power will destroy you.” And if the clothes weren’t saying that, the shoes definitely were. The whole collection was a pleasant surprise: smooth silhouettes were combined with broad shoulders and silky fabrics were decorated with details like bows and prominent golden zippers.



EnD consists of the two designers Eva van Overbeeke (29) and Delia Drel (30)- both of them graduated in 2003 at the Academy of Art in Utrecht. Even though EnD is already showing at AIFW since January 2007, they are still relatively young in the fashion world. But their collection had the quality and elegance of a label that’s been designing for decades already: the entire show was refined, classy and sophisticated.






All photos by Aram Goudsmit

Written by Lisa Goudsmit

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