Sunday, January 30, 2011

Swedish chique Velour @ AIFW

There’s a new kid in AIFW-town: Velour. This Swedish brand is casual classy and therefore typical Scandinavian. Velour is a young label; they only launched their first collection in 2005, though their interesting history goes further back in time. Founder Per Andersson started in 1997 by selling old garments from his grandmother’s store that closed in the mid eighties. He called his shop ‘Nostalgia’; it became a great success in Goteburg. Nostalgia’s creative customers inspired Andersson to start designing his own clothes in 2002 and three years later, Velour was born.

Now they show at Amsterdam International Fashion Week where the gathered crowd saw a very versatile and cute winter collection, for both men and women. There were great basics for men like the classic khaki pants, beautiful cardigans and jackets with leather shoulders and arm patches, bodywarmers and chequered blouses. There were also wonderful basics for women, but the female collection showed some nice surprising effortlessly chique pieces as well, like a shiny black catsuit, cute blue printed skirts, a subtle sexy see-through blouse and button-down dresses.

Click here for the complete article and photos

Text by Lisa Goudsmit -

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