Friday, January 28, 2011

Samira Algoe & Roya Hesam @ LAB

In LAB, Amsterdam International Fashion Week gives promising young designers a chance to show their collections to a fashion loving crowd. Today a double show by two designers: Samira Algoe and Roya Hesam.

Samira Algoe graduated from the Amsterdam Fashion Institute in 2010 and is now already showing at an official AIFW venue. ZEM by Samira Algoe presents a cool menswear collection with an interesting new silhouette and exciting color combinations. Innovative material combinations like denim, rubber-like fabrics, wool, leather and plastic details in pale and natural nudes with colorful elements, create a minimalist yet futuristic look.


Roya Hesam, also an AMFI-graduate, already won the International Award at London’s Fashion Week in 2010: definitely one of Holland’s most promising designers. Her women collection is absolutely stunning! Like her previous collection, this one also shows beautiful feminine garments in soft colors. Roya uses a lot of satin, silk and transparent fabrics to create a wonderful soft yet powerful look.

Click here for the complete article and photos


Text: Lisa Goudsmit - lisagoudsmit.blogspot.com

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