The Red Rail is a new project which has been initiated by Nobel, a non profit creative project agency. The meaning behind the collection is a pretty great idea if you think about it. The aim is to create a new generation of blood donors. Yes, that's right. How will they achieve thats? The only way you can get your hands on one of the designs is to donate blood."A collection of clothes you cannot buy with your money but inly with your blood"
18 designers participated and each showed one garment. Although the collection was made by different designers, they had the same inspiration source: the act for giving blood.
The atmosphere in the Zuiveringshal was radiant and it was a full house. The show started off with a red laserbeam representing a blood line. Which was a great addition to the show. As the models walked on stage the beam was the center of their heart.
The show started off with beautiful designs including dresses made of soft and shiny material. Loose fitted jumpsuits. Men were represented as well, the main color was soft blue which fitted perfectly in the scheme.
Overall a great initiative for a good cause. What do you think after seeing the collection? Would you donate blood in return for a piece of garment? I think it will have a positive effect on today's society. It surely does make you think about donating blood and what it means to other people.
For more information, go to The Red Rail
Text by Stacey Currie - iwritefashion
Photos by Vincent Kos
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