Sunday, January 31, 2010

La Dress by Simone




Sunday morning started with CLUB BRILLIANT presents Breakfast at Amsterdam. The gathered crowd was treated to crossaints and coffee, a nice way to recover from Saturday night and to start this very last day at Amsterdam International Fashion Week. The showing designer, who was kept a secret till the last moment, was La Dress by Simone.Introducing the collection was a mixture of short clips: the Golden Globes show of last year, clips from the legendary movie Breakfast at Tiffany’s with Audrey Hepburn, pieces of old 1940s Hollywood films and parts of Top Gun and Mission Impossible with Tom Cruise to name a few. At first sight the clips didn’t seem to have so much in coming a part from the fact that they were all reflecting the typical Hollywood glamour, all in a specific zeitgeist.

As the show started, sweet French chansons were played and a group of models, all wearing cute pastel-coloured dresses, entered laughing and giggling. The dresses were typical for La Dress: elegant, sophisticated and feminine. I loved the entire atmosphere and entourage, tres joli et Français! This first subcollection is called “a Box of Candy” and we love it (almost) as much as chocolate!

The second line shown was ‘My Little T-Shirt Dress –MLTD’: “set your inner rock-chic free”. Young and glamorous with an edge, this subcollection will appeal to all fun-loving girls out there.


Part 3 of the collection was named ‘She’s a Busy Lady’; obviously inspired by Audrey Hepburn in Breakfast at Tiffany’s. Dresses designed to make every woman, at every occasion, feel confident and feminine. We loved the classic cuts, the nice fabrics and the entire effortless-chic look.

The last subcollection, ‘A Night to Remember’, included the most glamorous pieces. Cute cocktail dresses, party outfits and evening gowns were all perfectly executed. My favourite was a long black off-the-shoulders dress with a bow to highlight the waist: classic and elegant with a twist, everything we expect from la Dress.

The fact that the subcollections shown were so very different was in line with the concept of La Dress: Simone believes that “every woman carries a multiplicity of women within themselves.” I wish I could dress al my personalities in La Dress, every day...

The show ended with a deserved standing ovation....

All photos by Maria Rudnaya
Written by Lisa Goudsmit

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