Camilla Norrback is a Swedish fashion designer who has 'trademarked' the term EcoLuxury. Camilla believes that the superficiality of luxury, which was only about the 'outside' is now a more overall appellation; "A garment of the highest quality that is justly manufactured as well has an entirely new dimension - the wearer can feel both beautiful and proud".
Camilla was unfortunately unable to be at her show in Amsterdam; she's heavily pregnant, congratulations Camilla!
Her autumn/winter collection 2010 fulfilled all expectations of understated Swedish style. It was simple, smart and practical. The men were dressed in classic turn-up pants and thick chunky cardigans (with squirrel patterns) and the women were demure and desirable in pretty dresses and paisley.
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