There are not many words which can describe And Beyond's phenomenal presentation at fashion week, "Waanzinnig" nevertheless is one of them. It's a Dutch word that can loosely be translated as ridiculously, crazily amazing.
Jolanda van den Broek and Brigitte Hendrix collaborate as 'And Beyond'. Their first seasonal collection is called 'smoke' after the smoke that lingers when fireworks that lit the sky have died out and illustrates the duo's search to find a more permanent position in the perishable fashion industry.
This concept also structured And Beyond's presentation, and instead of a 4-minute catwalk, Jolanda and Brigitte chose to present their designs in a series of glass columns, which were rhythmically filled with smoke and light. This created a stunning atmosphere in the pitch black hall where their presentation was held. A log burner filled your nostrils with woody smoke and cinammon-orange gluhwein continued the wintery-experience, warming visitors from the inside, out.
And Beyond's collection consisted of unique black, emerald, blue and grey prints in succulent silks and beautiful velour.
Brigitte: "This is our first seasonal collection, and although we're conforming to the rhythm of the fashion industry, we want to create our own place within this, our presentation is an example of such."
And Beyond surpass your senses, surpass expectations and surpass the current perceptions of fashion, all the way, And Beyond..
WRITTEN BY HOLLY SYRETT
PHOTOGRAPHY CORNÉ RIJNEVELD
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