Sunday, January 31, 2010

AIFW Team Loves Sorel

That quality and sustainability doesn’t necessarily mean boring proofs Sorel: the Canadian cool boots are getting more and more populair nowadays. Not only outdoor-lovers, also movie stars like Brad Pitt and Kate Hudson wear their Sorels with great pride! The most populair model, the Caribou, is already a classic but we also love the Joan of Arctic!

Sorel embodies honest and unpretentious footwear, combining style and comfort. Many fashion-victims, like Bastiaan van Schaik and Jetteke van Lexmond, were spotted wearing their Sorels during Amsterdam International Fashion Week. The organisation of AIFW were extremely happy to slip into their Sorels in between shows: high heels are great, but in the typical Dutch icy weather, Sorel definitely saved the day!

AIFW's Merle Deterink (r) and Stéphanie Floor (l) wearing the JOAN OF ARCTIC™ by Sorel


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