I don’t need many words to describe Hyun Yeu’s new collection: it was simply amazing! With his label Ado les Scents he produces mature, sophisticated and innovative menswear with an edge. He described his collection Rain as one “based on having fun on a rainy day. Playful yet chic.” The main item is the coat, that was executed in a variety of shapes and materials.
To me the Korean Yeu truly is one of the biggest innovators in menswear today. He is not afraid to give his designs an androgynous touch and to use materials like wool, denim, velvet ánd fur. Using basic colours like black and grey and combining them with orange and silver details, the designs get a timeless but trendy look. We are already looking forward to his next collection…
Photos by Maria Rudnaya
Written by Lisa Goudsmit
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