AIFW opening Party by Styletoday.nl

Next Saturday Styletoday present the official opening party at club Panama Amsterdam. Young designers like Indra Welman(Une Petite Robe Noire), Musa Shah, Leonie Smelt and Anneloes Ouwehand will provide a pop-up show during the party.

There are still a few tickets available online, you can order them here.

See you there!

Even when it's not fashion week, we're still busy at making Dutch fashion a stronger and more succesful industry!

This is a video of the Fashion Week Fasterclass in collaboration with ABN AMRO and the Dutch Chamber of Commerce.

AIFW backstage crew in Namibia?

Our friends from House of Orange visited Namibia for Orange Babies. They donated the clothes they collected at ‘A tribute to Orange Babies’-show at AIFW in July 2009. See how our donation came to the right destination:

See more of this journey on: http://house-of-orange.blogspot.com/2010/08/day-4-cheerful-day.html

Club Brillant

This is it. AIFW’s last delivery for the year 2010. Optician Club Brillant hosted this show that contained some of the most memorable pieces of a selection of Hollands finest designers. Over sixty models walked the catwalk in these spectacular garments of designers including Mada van Gaans and Bibi van der Velden. The crowded show took an emotional turn when it showed the dramatic pieces of the early deceased Percy Irausquin.




Unlike the serious and sober collection Daryl van Wouw showed Saturday, the dresses on Club Brillant’s catwalk were colorful and playful. Just like how we know him.







The wearable pieces of art of Bibi van der Velden are again nothing less than absolute show-stoppers.



The red Percy Irausquin dress that was welcomed with deafening applause.




Written by Karin Aalberts
Photos by Aram Goudsmit

Meanwhile backstage..

Models and crew are eating, drinking, getting hair and make-up done and on top of it all are preparing for the latest show of a successful thirteenth edition of AIFW.


In between shows a model drinks She Energy to own the runway of Club Brillant.


A large stock of Earth Water hydrates the models preparing for the show.


Chaotic events when the sixty models rehearse for the show, luckily the immense load of clothing is kept together by Soopl racks.




The runway guides are all clad in cute little blue dresses from webshop Lily’s closet.

Written by Karin Aalberts
Photos by Aram Goudsmit

ROPAROSA

It’s finally time to Come out and play in style with Roparosa’s newest collection. The airy line consisted sporty yet chic garments, that are perfectly in line with Roos van der Kamp’s earlier collection (Catch as Catch Can Part 1 and Part 2), making her designs recognizable and easy to love.





Elastic waistbands and shiny materials are usually not the first things that pop in my mind when I think of chic or even likeable garments. Probably most fashion guru’s even wake up, every once in a while, sweating after a nightmare that’s called ladies sportswear . A successful design based on these unloved factors is probably equally as rare as hot weather in The rainy Netherlands. But lately the universe seemed to redefine her conception of rare since in the newly tropical lowlands it’s nothing less than unbearably hot and Roos van der Kamp showed a stunningly tasteful collection based on sportswear.






Besides the obvious sports references, also the geometric and futuristic shapes of Come out and play were hard to miss. The sharp angles and the heavier materials gave the collection a mature and fierce feel. That combined with the sport influence resulted into amazing showpieces that belong on AIFW’s catwalk. The best of both worlds: the crowd that witnessed this unusual mixture was probably just as astonished as the discoverer of the Peanut butter and jelly sandwich. It’s uncommon but delicious.







Photos by Aram Goudsmit - www.persmoment.nl
Written by Karin Aalberts

SANDWICH_

Right before the Sandwich show is about to start, an excited visitor next to me is surprised about the young and modern crowd the Sandwich_ show pulled in. The loyal Sandwich_ loving visitor who claims that usually this show only brings in the typical and mostly older Sandwich_ woman, is glowing with pride when Sandwich_ creative director Henriëtte Daniels steps on stage. Is this the beginning of a new Sandwich_ era with clothing not only suitable for the typical Sandwicher but also for the young hipsters in the room?

The creative brain behind the Sandwich_ collection shares her philosophy about designing simple yet innovative clothing, with the audience. Daniels says that she was inspired thirty years ago by Japanese designers, who made garments based on shapes and out of natural materials. This is still the style of the in twenty-four countries sold brand; unforced, easy-to-wear authentic clothing. Daniels underlines this conception with an comparison with television chef Jamie Oliver. His innovativeness is to explain by his ability to create new meals by mixing good and simple ingredients. The same way Sandwich_ creates new garments and new shapes based on the typical Sandwich_ ingredients.







Probably not as hip or as forward as the younger crowd would have rooted for, but easy one-hand-in-pocket clothing, that looks comfy enough to make the chic fashionista consider trading her tight dress, for an airy Sandwich_ trousers. It’s not the most spectacular or experimental show on the planet, but Sandwich_'s strength lies in their consistency and stability. I’m sure the Sandwich_ woman is rooting for their never-dying reliability.


Written by Karin Aalberts
Photos by Aram Goudsmit

Show report: Hunkemoller

Hunkemoller was present during this edition of AIFW for the first time! Of course it was a full house with celebrities such as Jasmine Sendar and Inge Ypenburg.

The theme of the collection: "Women in bloom" which stands for the modern woman in bloom. The setting in the room was of course filled with blooming flowers all over the screens and a vanilla scent caught our attention.

Hunkemoller showed her fall/winter collection for this year. The lingerie sets were chic, romantic and yet girly. The thread for this collection were black accents combined with color and striking details such as lace, satin fabrics and strass stones.

Soft colors such as nude and pastel purple are a must this season varied with black sets.

According to Hunkemoller, the modern woman can be romantic and girlish at the same time. A few od the girlish features were the full floral printed jumpsuits, lingerie sets and robes.

Overall, a great collection which will be in stores for upcoming season!

Text by Stacey Currie - iwritefashion
Photos by Vincent Kos