OntFront brandstore opening @ AIFW Downtown

On the first official day of the Amsterdam Fashion Week Downtown program, Dutch menswear label OntFront opened its brandstore on the Haarlemmerdijk in Amsterdam. It was only a year ago that young designers Liza Koifman and Tomas Overtoom from OntFront talked in the ‘Cutting edge’ area on the fashion fair ‘Modefabriek’ about their plans to get more points of sale in Holland and now they have their own store!

The beautiful luxurious store in this edgy shopping street in Amsterdam reflects their style perfectly; OntFront offers unique, cool, classy-with-a-twist fashion items with beautiful details. As they put it themselves, “OntFront is an exclusive clean cut menswear label, that stands for the fast life. The bad boy and the gentleman. Tailored and streetwise.”

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Text & photo: Lisa Goudsmit - lisagoudsmit.blogspot.com

Show report: Hunkemoller

Hunkemoller was present during this edition of AIFW for the first time! Of course it was a full house with celebrities such as Jasmine Sendar and Inge Ypenburg.

The theme of the collection: "Women in bloom" which stands for the modern woman in bloom. The setting in the room was of course filled with blooming flowers all over the screens and a vanilla scent caught our attention.

Hunkemoller showed her fall/winter collection for this year. The lingerie sets were chic, romantic and yet girly. The thread for this collection were black accents combined with color and striking details such as lace, satin fabrics and strass stones.

Soft colors such as nude and pastel purple are a must this season varied with black sets.

According to Hunkemoller, the modern woman can be romantic and girlish at the same time. A few od the girlish features were the full floral printed jumpsuits, lingerie sets and robes.

Overall, a great collection which will be in stores for upcoming season!

Text by Stacey Currie - iwritefashion
Photos by Vincent Kos