Agnès B. @ AIFW Downtown

The beautiful label Agnès B presented the new collection today in the only store in Holland, in the centre of Amsterdam. With real life models standing in the window, the presentation sure drew attention from all people passing by. Everybody inside the store was also delighted by the, as always, wonderful collection of this classic French brand.

Agnès B has been giving her many fans around the world “simple, unique, high quality fashion like only Agnès can create, since 1975”, according to PR lady Eva. Her minimalistic French style is especially popular in Asia, where Agnès is a true superstar.

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Text & photography: Lisa Goudsmit (lisagoudsmit.blogspot.com)

Yarn Unit @ Tenue de Nimes

As part of the AIFW Downtown program, Dutch knitwear label Yarn Unit presented their new collection on a special location: in the innovative denim store Tenue de Nimes. The cool atmosphere in the store was a great surrounding for the luxurious brand Yarn Unit to show their newest pieces.

New Wave
This was the first collection designed by the new French creative director of Yarn Unit, Stéphane Barbier. Owner of Yarn Unit, Jan Everard Wiggelinkhuizen, has every reason to be proud of the brand that he founded only five years ago. This collection, called Splendor in the Grass, was inspired by the American 1961 movie with the same title. The French designer of the brand explains: “this ‘New Wave’ youthful feeling of the French/American cinema that focuses on total characters, is represented in the clothing by the eye for detail and subtle way of designing”.

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Text & photos: Lisa Goudsmit - lisagoudsmit.blogspot.com

Fashion meets art at NON by Kim

The innovative menswear label NON by Kim, founded by Dutch designer Kim Bakker, presented her new collection at a very special place: the Willet Holthuysen Museum in Amsterdam. In this fairytale-like location, models were exhibited as real life art pieces.

The setting and clothes together made an almost surrealistic experience for the fashionable crowd that was pleasantly surprised by this unique setting. The modern fashion items combined with the classic surrounding made a completely different way of presenting: very fashion forward indeed.


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Text & photography: Lisa Goudsmit lisagoudsmit.blogspot.com

Styletoday official opening AIFW

Saturday January 22 the official Styletoday AIFW opening party took place in Panama Amsterdam. The entire Dutch fashion scene was present. Young designer talents Leonie Smelt, Anneloes Ouwehand, Musa Shah, Indra Welman and JodeVisscher showed special pop-up shows the highlights from their collections.


Backstage @ Panama

During the evening DJ's Erick E, Baggi Begovic, Claire & Sheila Hill played in the main hall and in the smaller hall DJ's Ruben van der Meer & friends entertained the audiance untill the early morning.

The newest fall/winter collections at the Modefabriek 2011

This weekend the 30th edition of the Modefabriek was being organized. Yesterday we visited the grand event where more than 600 stands represented their brand. The brands showed their newest collections for fall/winter 2011/2012 to admire or buy.


High-quality labels
There were lots of different brands: from high-quality labels such as Margit Brandt and Uno Due to sports brands like Helly Hansen and Le Coq Sportif. Besides the many stands we also saw great vintage items at the Trash & Treasures Garage Sale.



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AIFW live streaming

For the first time in the history of the Amsterdam International Fashion Week are all the shows live available through livestreaming. With live streaming the shows are not only visible for fashion professionals, but also for the rest of the world. Naturally, the images later in the day can be viewed at http://www.amsterdamfashionweek.com/.


AIFW.nlFrom the exclusive opening soiree, which AIFW the Dutch fashion week kicks off, until the show closes on Sunday, all shows can be followed live through the official website AIFW.

Read more

Jutka & Riska’s Swan Lake

As part of the downtown program of AIFW, some of Amsterdam’s coolest stores are participating in the event, making Fashion Week accessible for all Dutch fashion lovers.


Vintage and 'new' fashionOne of the participants is one of Amsterdam’s most exciting vintage stores: Jutka & Riska. This unique shop, runned by the two stylish sisters Jutka and Riska, sells vintage designer clothing but also ‘new’ fashion and items exclusively made for Jutka and Riska.

Birds and NatureTheir contribution to AIFW Downtown is a window designed by two interns of the Jutka & Riska stores in Amsterdam and Antwerp: Inge and Veerle. The name of the window is ‘Birds and Nature’ and symbolizes freedom. The theme is inspired by The Swan Lake, which shows in the ballerina-style window and specially selected items in the store.

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Text & photo: Lisa Goudsmit - lisagoudsmit.blogspot.com

From top to shoe Pauline van Dongen

Light, movable fabrics, but also processed leather and shoes made by her own hand. The first solo show by Pauline van Dongen took place at the beginning of this evening in a cosy building at the Oudezijds Voorburgwal at the very heart of Amsterdam. Afterwards, the designer shows satisfied: ,,I couldn’t have wished for better, it all went very well”.

The show kicks off with a film titled Stereopsis. The idea behind the film is that eyes, both human and animal, are in different positions on the head. Because of this every animal and every person sees a certain image in a different way. This results in a film that shows particular movement. Stereopsis is also a preview of the womanswear collection that is shown directly after  the film has ended. 

Click here for the complete article and photos 



Door Simone Lautenbach
http://modemaniak.blogspot.com/

OntFront brandstore opening @ AIFW Downtown

On the first official day of the Amsterdam Fashion Week Downtown program, Dutch menswear label OntFront opened its brandstore on the Haarlemmerdijk in Amsterdam. It was only a year ago that young designers Liza Koifman and Tomas Overtoom from OntFront talked in the ‘Cutting edge’ area on the fashion fair ‘Modefabriek’ about their plans to get more points of sale in Holland and now they have their own store!

The beautiful luxurious store in this edgy shopping street in Amsterdam reflects their style perfectly; OntFront offers unique, cool, classy-with-a-twist fashion items with beautiful details. As they put it themselves, “OntFront is an exclusive clean cut menswear label, that stands for the fast life. The bad boy and the gentleman. Tailored and streetwise.”

Click here for the complete article and photos 


Text & photo: Lisa Goudsmit - lisagoudsmit.blogspot.com

AIFW People: Friday 21

During the events and shows today, we've saw a lot of inspiring people!

Creative manager Individuals, Peter Leferink

  AIFW director Merle Deterink. Jasje & jeans: Supertrash, Top: Individuals

 

Stephanie Floor, AIFW. Top: Modstrom, Jeans: Bruuns Bazaar, Pumps: See by Chloe

 Suzanne Berens

 AMFI director Souraya Bouwmans & Head Design AMFI Leslie Holden

 

 Kinmei Wong

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Pictures: Mirjam de Ruiter

Downtown: AMFI Individuals opening event

The beautiful corner store ByAMFI on spui plein was the location of the opening event 10x10 by Individuals. The brand Individuals is presenting its 10^th fashion collection during this Amsterdam Fashion Week. A brand that is produced by young creatives whom are all studying at the Amsterdam Fashion Institute. 

The concept of 10x10 tells the story of the five years of Individuals. It expresses that each collection and generation of fashion students has contributed to the development of the brand. “10x10 focuses on the specifics of every collection from the past.” Student Bing Gall tells me. “We have become a brand with a unique effluence and addition to Dutch fashion. And are growing each season.” The store has a very minimalistic design that leads you through the 10 different collection. A white line guides you through the store with a preview of the new collection and end point; Le Petit Mort, Fall/Winter collection 2011. “We are also introducing a new ‘budget’ collection, which is maybe more approachable for students like you and me. This collection is called canvas #1 by Individuals and exists out of hand printed singlets.”

Visit the store ByAMFI to experience this unique approach on Individuals and to have a look at its new collection. Spui 23, Amsterdam

Click here for the complete article and photos 

Text: Mirjam de Ruiter (www.mirjamderuiter.com)

Photo’s: Suze Kuit (www.hold-in-your-breath.blogspot.com)

The opening of AIFW at Designer Market, Maison de Bonneterie.

For the third time Maison de Bonnetrie is opening the fashion season with its exceptional Designer Market on the first floor. With a festive event, including a fashion bingo, the warehouse serves as a platform for Dutch design talent. 

Collectie Bas Kosters

During fashion week young, but also already more established, designers are selling their collections at this warehouse in the city centre of Amsterdam. Designers as Addy van de Krommenacker, Bas Koster, Bravoure and Roparosa are represented and sold in the store. “It is very exciting to be here. I am selling some basics from my recent collection whom are closer to the public.” says designer Roos van der Kamp (Roparosa)

Click here for the complete article and photos

Text: Mirjam de Ruiter (www.mirjamderuiter.com)

Photos: Suze Kuit (www.hold-in-your-breath.blogspot.com)

Rectificatie: op pagina 43 in het frontrow magazine #3 AW 11/12 staat een verkeerde fotograaf vermeld als maker van bovenstaande foto's.

Dit had moeten zijn RVDA (Reinier van der Aart). facebook.com/RVDAphoto

Rectificatie: op pagina 43 in het frontrow magazine #3 AW 11/12 staat een verkeerde fotograaf vermeld als maker van bovenstaande foto's.

Dit had moeten zijn RVDA (Reinier van der Aart). facebook.com/RVDAphoto

AIFW opening Party by Styletoday.nl

Next Saturday Styletoday present the official opening party at club Panama Amsterdam. Young designers like Indra Welman(Une Petite Robe Noire), Musa Shah, Leonie Smelt and Anneloes Ouwehand will provide a pop-up show during the party.

There are still a few tickets available online, you can order them here.

See you there!

Even when it's not fashion week, we're still busy at making Dutch fashion a stronger and more succesful industry!

This is a video of the Fashion Week Fasterclass in collaboration with ABN AMRO and the Dutch Chamber of Commerce.

AIFW backstage crew in Namibia?

Our friends from House of Orange visited Namibia for Orange Babies. They donated the clothes they collected at ‘A tribute to Orange Babies’-show at AIFW in July 2009. See how our donation came to the right destination:

See more of this journey on: http://house-of-orange.blogspot.com/2010/08/day-4-cheerful-day.html

Club Brillant

This is it. AIFW’s last delivery for the year 2010. Optician Club Brillant hosted this show that contained some of the most memorable pieces of a selection of Hollands finest designers. Over sixty models walked the catwalk in these spectacular garments of designers including Mada van Gaans and Bibi van der Velden. The crowded show took an emotional turn when it showed the dramatic pieces of the early deceased Percy Irausquin.




Unlike the serious and sober collection Daryl van Wouw showed Saturday, the dresses on Club Brillant’s catwalk were colorful and playful. Just like how we know him.







The wearable pieces of art of Bibi van der Velden are again nothing less than absolute show-stoppers.



The red Percy Irausquin dress that was welcomed with deafening applause.




Written by Karin Aalberts
Photos by Aram Goudsmit

Meanwhile backstage..

Models and crew are eating, drinking, getting hair and make-up done and on top of it all are preparing for the latest show of a successful thirteenth edition of AIFW.


In between shows a model drinks She Energy to own the runway of Club Brillant.


A large stock of Earth Water hydrates the models preparing for the show.


Chaotic events when the sixty models rehearse for the show, luckily the immense load of clothing is kept together by Soopl racks.




The runway guides are all clad in cute little blue dresses from webshop Lily’s closet.

Written by Karin Aalberts
Photos by Aram Goudsmit