ROPAROSA

It’s finally time to Come out and play in style with Roparosa’s newest collection. The airy line consisted sporty yet chic garments, that are perfectly in line with Roos van der Kamp’s earlier collection (Catch as Catch Can Part 1 and Part 2), making her designs recognizable and easy to love.





Elastic waistbands and shiny materials are usually not the first things that pop in my mind when I think of chic or even likeable garments. Probably most fashion guru’s even wake up, every once in a while, sweating after a nightmare that’s called ladies sportswear . A successful design based on these unloved factors is probably equally as rare as hot weather in The rainy Netherlands. But lately the universe seemed to redefine her conception of rare since in the newly tropical lowlands it’s nothing less than unbearably hot and Roos van der Kamp showed a stunningly tasteful collection based on sportswear.






Besides the obvious sports references, also the geometric and futuristic shapes of Come out and play were hard to miss. The sharp angles and the heavier materials gave the collection a mature and fierce feel. That combined with the sport influence resulted into amazing showpieces that belong on AIFW’s catwalk. The best of both worlds: the crowd that witnessed this unusual mixture was probably just as astonished as the discoverer of the Peanut butter and jelly sandwich. It’s uncommon but delicious.







Photos by Aram Goudsmit - www.persmoment.nl
Written by Karin Aalberts

SANDWICH_

Right before the Sandwich show is about to start, an excited visitor next to me is surprised about the young and modern crowd the Sandwich_ show pulled in. The loyal Sandwich_ loving visitor who claims that usually this show only brings in the typical and mostly older Sandwich_ woman, is glowing with pride when Sandwich_ creative director Henriëtte Daniels steps on stage. Is this the beginning of a new Sandwich_ era with clothing not only suitable for the typical Sandwicher but also for the young hipsters in the room?

The creative brain behind the Sandwich_ collection shares her philosophy about designing simple yet innovative clothing, with the audience. Daniels says that she was inspired thirty years ago by Japanese designers, who made garments based on shapes and out of natural materials. This is still the style of the in twenty-four countries sold brand; unforced, easy-to-wear authentic clothing. Daniels underlines this conception with an comparison with television chef Jamie Oliver. His innovativeness is to explain by his ability to create new meals by mixing good and simple ingredients. The same way Sandwich_ creates new garments and new shapes based on the typical Sandwich_ ingredients.







Probably not as hip or as forward as the younger crowd would have rooted for, but easy one-hand-in-pocket clothing, that looks comfy enough to make the chic fashionista consider trading her tight dress, for an airy Sandwich_ trousers. It’s not the most spectacular or experimental show on the planet, but Sandwich_'s strength lies in their consistency and stability. I’m sure the Sandwich_ woman is rooting for their never-dying reliability.


Written by Karin Aalberts
Photos by Aram Goudsmit

Show report: Hunkemoller

Hunkemoller was present during this edition of AIFW for the first time! Of course it was a full house with celebrities such as Jasmine Sendar and Inge Ypenburg.

The theme of the collection: "Women in bloom" which stands for the modern woman in bloom. The setting in the room was of course filled with blooming flowers all over the screens and a vanilla scent caught our attention.

Hunkemoller showed her fall/winter collection for this year. The lingerie sets were chic, romantic and yet girly. The thread for this collection were black accents combined with color and striking details such as lace, satin fabrics and strass stones.

Soft colors such as nude and pastel purple are a must this season varied with black sets.

According to Hunkemoller, the modern woman can be romantic and girlish at the same time. A few od the girlish features were the full floral printed jumpsuits, lingerie sets and robes.

Overall, a great collection which will be in stores for upcoming season!

Text by Stacey Currie - iwritefashion
Photos by Vincent Kos

Spotted @ AIFW

There's never a dull moment at Fashion Week. Different styles clash during this event and I love seeing the styles of others! It always inspires me one way or the other!

This group stood out because of the diversity. It's such a good picture. Punk, rock, maxi dresses, plaids and stripes are combined in this one picture. They all look fantastic! Don't you think?

This was my all time favorite guy at Fashion Week: Allard Honigh. He walked by me as I was blogging but his self-made Chanel bag caught my eye! "I made it in 5 minutes" he said. Well, that's a great accomplishment! It looks exactly like the one from the Jak & Jil blog. This is a great DIY (do it yourself) project!

Text by Stacey Currie - iwritefashion
Photos by Vincent Kos

Show report: RANGAKU by Kentroy Yearwood

Last friday Kentroy Yearwood's collection was the launch of AIFW's Green Fashion competition.

His collection is based on the revolutionary movement RANGAKU. It means Dutch studies or Dutch learning developed by Japan. In a much broader meaning it is Western learning. Through RANGAKU Japan learned aspects of the revolution occuring in Europe at that time.

The crowd assembled on the Westergasfabriek terrains as this show was open to the public. About 16 models stood quietly in plastic boxes showing off Kentroy's designs.

Kentroy is known for promoting the green fashion movement. That's why he continues to explore new ways of working with natural and organic materials.


This dress was one of my favorites; the pastel color and the use of soft materials make a beauitful dress.

Are you a young entrepeneur in the fashion industry? Click here for more information about The Green Fashion competition!

Text by Stacey Currie - iwritefashion
Photos by Vincent Kos

A lesson to make us work

CJP ( an organisation wich actually promotes culture to youg people) organised a workshop for us on the AIFW. I didn't now what to expect, and was surprised when a real journalist was talking to us.
She spoke about fashion-journalism and where it's about. My long time question "are bloggers a risk for the magazine industry/journalism" was also responded.
She made us realize that there is more behind than we think. In my optinion you need to know some facts about the industry and of course the product, ,wich is clothing, but she told us that the reader is also very important. Well, I am not trying to learn you the lesson, but a workshop really did make sence for the new generation. It opend me the eyes a little bit more, so I hope we get to learn somethinig new next season. Who knows?

Text: Sónia, Style-Obscur
Photographs: Aram Goudsmit

Somewhere in Amsterdam, there was a light...

At the end of the evening on Saturday, we even got a surprise by Conny Groenewegen. The designer created a catwalk outside. It was different and unexpected, and some of the guest may not have understood the show. Cool fact about it: The models had headphones in their hair for a reason, we got them too. This show's music was not coming from the speakers, in fact there where no speaker but from those headsets. Is conceptual fashion turning into utility? Maybe, but the silent was nice when the show ended and very peaceful in a way.  And the pret-a-porter collection looked very pret-a-porter (love to have some of those items for myself).
A show that made you thing twice, go Conny!

Text: Sónia, Style-Obscur
Photographs: Aram Goudsmit

Palette de couleurs

Darylvanwouw's latests show was very different than what we are used to (or expecting). The "streetcouture" is turned into something very chic! I loved the color and the way it was styled, however, there was something special about the models. In fact when I saw their hair and make up they made me think about the Acapella song (you know from Kelis, with the african theme, but better). I say: next summer we all will be looking very chic, and colorfull!

Text: Sónia, Style-Obscur
Photographs: Aram Goudsmit

Hello there, summer!

The sunset afterparty (the name I made for this collection), started when the room got darker. But then the SS11 collection by DAGMAR entered the room. Just imagine: you wearing DAGMAR at a party after sunset (now it makes sense doesn't it). The craftmanship and love for textiles where visible from front row untill the back of the Salon. There where a lot of black peaces, and normally we all want color, but this collection still felt very "summer". The collection made me think about how would I wear it and with what? Well, be sure you could wear those items every where. From the "work" outfit until the "party-dress". We saw them all. Maybe because the collection is created but women (we know what we need, and desire). It looked very chic and sensual at the same time (the girl where not naked, but the seasuality of the clothes by covering their skin made this collection sensual). Loved the way the fabrics moved with the body (hated I was not wearing the outfits I saw on the catwalk). The hair was big, with a lot of volume, but didn't get in the way of the clothes. On the other hand, it pop-out the volume of the clothes even more, which was beautiful to see how free the garments where to move. 

 

Text: Sónia - Style-Obscur

Photographs: Aram Goudsmit