AIFW impressions

Pictures: Styletoday.nl

Marloes Blaas Fall/Winter 2011: A women's merit

Independent and elegant looking women paraded down the catwalk during the show of .MarloesBlaas. this afternoon. With ther Fall/Winter 2011 collection ‘A women’s merit’ Marloes links back to the fifties were women started to stand up for their rights and emancipate.

Soft knits, leather jumpsuits, high waisted skirts and tough boots combined with army green clothes and bags represented the collection of Marloes Blaas.

All pieces you’ll want to adopt for your own wardrobe.

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Pictures: Peter Stigter
Text: Mirjam de Ruiter

Crème Fresh: young talent

Fashion Week Thursday can be called the day of the young, upcoming designers. There were shows of Roparosa, Bravoure, The Green Fashion Competition, Individuals by AMFI, Marije de Haan and in Trouw the young talents ended the day. Under the name Crème Fresh designers Lotte van Keulen, Elise Kim and Ellis Biemans gave a show together.



Although the distance between the Trouw building on Wibautstraat and the main area of Fashion Week is many kilometers, people could find their way over there and so the interest was huge. Three rows of seats with behind them three rows of fashion minded people were lined next to the catwalk. About a quarter to eight Lotte van Keulen kicked off the show with her collection Assemblage.

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Text and photography: Simone Lautenbach - http://modemaniak.blogspot.com/

Gomes Esser Design & Musa Shah

Meet Denise Esser and Aleyda Gomes from Gomes Esser Design and Musa Shah. On Thursday-night all three young designers made their first steps in the big world of Dutch fashion on the runway and it won’t be their last steps for sure.

Futuristic meets elegance by Gomes Esser Design and soberness meets luxury by menswear designer Musa Shah.


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Text: Anne Haakmeester

Lhana Marlet/Marije de Haan LAB show

Young fashion talents Marije de Haan and Lhana Marlet presented their fall/winter collections together for the first time this fashion week. A wonderful combination of comfortable and luxurious garments Flatliners 2.0 by Marije passed the catwalk on both women and man. Every outfit was very wearable and with an androgenic touch. Marije has an eye for great quality fabrics with a reference to twenties work clothes.


Lhana Marlet, on the other hand, used a lot of prints in her collection Eva’s Apple, inspired by her mother, which is also a designer. Different tree and leaf patterns were printed on tight transparent leggings and feminine shaped outfits. As an ex-intern of Alexander McQueen, you can tell that Lhana has a lot of attention to detail.

These two young talents are once to watch in the near future.



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Text: Mirjam de Ruiter - http://www.mirjamderuiter.com/
Photo’s: Chelsea Syrett

The Green Fashion Competition

Yesterday The Green Fashion Competition came to an end with a spectacular award show. Eight different designers gathered with their two models to present their ideas of sustainable fashion to the jury. A jury that consisted of: Georgette Koning, Tony Tonnaer, Manolo Marquez, Wijnand Broer and Paul Vetter from the Dutch ministery of Agriculture, Nature and Food Quality.

OpportunityAfter a wonderful show, designers OAT (2nd price) and Elsien Gringhuis (1st price) left a real check which gives the designers the opportunity to set up their actual plans of creating this sustainable fashion line into reality.


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Text: Mirjam de Ruiter - http://www.mirjamderuiter.com/

Photography: Michiel Langbroek / Chelsea Syrett

Bas Kosters suprised with creative show

Bas Kosters Friday surprised the audience of Amsterdam Fashion Week with a striking catwalk show.

The final part of the show consisted of a dance performance of models wearing the clothes of the designer. Bass sang along and accompanied the models on the catwalk.

The show was presented by Grazia

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Samira Algoe & Roya Hesam @ LAB

In LAB, Amsterdam International Fashion Week gives promising young designers a chance to show their collections to a fashion loving crowd. Today a double show by two designers: Samira Algoe and Roya Hesam.

Samira Algoe graduated from the Amsterdam Fashion Institute in 2010 and is now already showing at an official AIFW venue. ZEM by Samira Algoe presents a cool menswear collection with an interesting new silhouette and exciting color combinations. Innovative material combinations like denim, rubber-like fabrics, wool, leather and plastic details in pale and natural nudes with colorful elements, create a minimalist yet futuristic look.


Roya Hesam, also an AMFI-graduate, already won the International Award at London’s Fashion Week in 2010: definitely one of Holland’s most promising designers. Her women collection is absolutely stunning! Like her previous collection, this one also shows beautiful feminine garments in soft colors. Roya uses a lot of satin, silk and transparent fabrics to create a wonderful soft yet powerful look.

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Text: Lisa Goudsmit - lisagoudsmit.blogspot.com

Individuals A/W 2011; La petite mort

For the upcoming winter season the innovative brand Individuals presented a dark yet inspiring collection; La Petite Mort. A collection adopted from the feeling of breaking borders, adrenaline that rushes through the body, creating an astonishing atmosphere.



Mysterious 

The tenth collection by Individuals includes many contrasts; loose silhouettes made from flowy fabrics link to a certain feeling of freedom, whilst strong shapes, tight leather leg chaps and bronze coloured corsets give a feeling of restriction and control. Also the colour palette for this Autumn/Winter collection is nothing but mysterious; dark red, shades of black, orange and bronze give a rich feeling to the look of the clothing.


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Text: Mirjam de Ruiter www.mirjamderuiter.com

Fast ladies at Spijkers en Spijkers

Twin sisters Spijkers en Spijkers showed an exciting and fast collection during the Thursday evening at Amsterdam International Fashion Week. The duo showed their second SIS by Spijkers en Spijkers collection, called Fast Ladies.


The blonde sisters were inspired by ladies in the twenties who’d like to take risks, like women in racecars and in airplanes. One of the major sources of inspiration was Aurelia Earhart, the first women who flew over the Atlantic back in 1932.



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Bravoure: Pocahontas goes chic

Patricia and Kim proved that Indians are not always the most colourful people with their Bravoure show this morning.

Pocahontas goes chic was the credo and it was all black, black, and black only that came down the runway.

All the outfits were styled with coloured beads and buttons. Absolute showpieces were the feather headdresses.

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Text: Simone Lautenbach - modemaniak.blogspot.com

Roparosa: Sporty chic

Burgundy, black, nude and turquoise. Those were the colours used at this morning’s Roparosa show. Designer Roos van der Kamp sent models in tight leggings, harem pants, short skirts and dressy blouses on the runway.


The latest collection of Roparosa can be described as sporty chic. Something that’s in line with the expectations because Roos her collections always include sporty details.



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Text: Simone Lautenbach http://modemaniak.blogspot.com/

Jan Taminiau AIFW opens with couture

The fourteenth edition of the Amsterdam Fashion Week was opened by designer Jan Taminiau tonight.

The designer began the evening with the show of his demi-couture show. Then the haute coutureshow, later in the evening followed. Iekeliene Strange, Ymre Stiekema and Fleurance Meijer opened the show.

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Click here for the video of de fashionshow

Catwalk Pictures: Peter Stigter

Fur free fashion

A visit to the Hortus Botanicus in Amsterdam is really worthwhile this week. Not that you can see so many flowers and plants over there around this time of the year. But what you can see is a very nice exhibition. An exhibition with a message. Until the 29th of January you can visit Fur Free.


Jojanneke van der Veer and Femke Dekker are initiators of the exhibition and also the collective brain behind the name Fur Free. Femke tells us that both she and Jojanneke are strongly against the use of fur in the fashion industry. ,,We wanted to make a statement against this, but in a fun and positive way. Protesting is not the way we operate”.



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Text and photography: Simone Lautenbach http://modemaniak.blogspot.com/

Agnès B. @ AIFW Downtown

The beautiful label Agnès B presented the new collection today in the only store in Holland, in the centre of Amsterdam. With real life models standing in the window, the presentation sure drew attention from all people passing by. Everybody inside the store was also delighted by the, as always, wonderful collection of this classic French brand.

Agnès B has been giving her many fans around the world “simple, unique, high quality fashion like only Agnès can create, since 1975”, according to PR lady Eva. Her minimalistic French style is especially popular in Asia, where Agnès is a true superstar.

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Text & photography: Lisa Goudsmit (lisagoudsmit.blogspot.com)

Yarn Unit @ Tenue de Nimes

As part of the AIFW Downtown program, Dutch knitwear label Yarn Unit presented their new collection on a special location: in the innovative denim store Tenue de Nimes. The cool atmosphere in the store was a great surrounding for the luxurious brand Yarn Unit to show their newest pieces.

New Wave
This was the first collection designed by the new French creative director of Yarn Unit, Stéphane Barbier. Owner of Yarn Unit, Jan Everard Wiggelinkhuizen, has every reason to be proud of the brand that he founded only five years ago. This collection, called Splendor in the Grass, was inspired by the American 1961 movie with the same title. The French designer of the brand explains: “this ‘New Wave’ youthful feeling of the French/American cinema that focuses on total characters, is represented in the clothing by the eye for detail and subtle way of designing”.

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Text & photos: Lisa Goudsmit - lisagoudsmit.blogspot.com

Fashion meets art at NON by Kim

The innovative menswear label NON by Kim, founded by Dutch designer Kim Bakker, presented her new collection at a very special place: the Willet Holthuysen Museum in Amsterdam. In this fairytale-like location, models were exhibited as real life art pieces.

The setting and clothes together made an almost surrealistic experience for the fashionable crowd that was pleasantly surprised by this unique setting. The modern fashion items combined with the classic surrounding made a completely different way of presenting: very fashion forward indeed.


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Text & photography: Lisa Goudsmit lisagoudsmit.blogspot.com

Styletoday official opening AIFW

Saturday January 22 the official Styletoday AIFW opening party took place in Panama Amsterdam. The entire Dutch fashion scene was present. Young designer talents Leonie Smelt, Anneloes Ouwehand, Musa Shah, Indra Welman and JodeVisscher showed special pop-up shows the highlights from their collections.


Backstage @ Panama

During the evening DJ's Erick E, Baggi Begovic, Claire & Sheila Hill played in the main hall and in the smaller hall DJ's Ruben van der Meer & friends entertained the audiance untill the early morning.

The newest fall/winter collections at the Modefabriek 2011

This weekend the 30th edition of the Modefabriek was being organized. Yesterday we visited the grand event where more than 600 stands represented their brand. The brands showed their newest collections for fall/winter 2011/2012 to admire or buy.


High-quality labels
There were lots of different brands: from high-quality labels such as Margit Brandt and Uno Due to sports brands like Helly Hansen and Le Coq Sportif. Besides the many stands we also saw great vintage items at the Trash & Treasures Garage Sale.



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AIFW live streaming

For the first time in the history of the Amsterdam International Fashion Week are all the shows live available through livestreaming. With live streaming the shows are not only visible for fashion professionals, but also for the rest of the world. Naturally, the images later in the day can be viewed at http://www.amsterdamfashionweek.com/.


AIFW.nlFrom the exclusive opening soiree, which AIFW the Dutch fashion week kicks off, until the show closes on Sunday, all shows can be followed live through the official website AIFW.

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