OFFICIAL OPENING

Today, Saturday the 23rd of January, Fashion Week Fall/Winter 2010 was officially opened at Maison de Bonnetrie. By introducing Design Market the big and well known warehouse gives eight ‘emerging’ designers the opportunity to get closer to their public. For the next nine days designers Bibi van der Velden, Camilla Norrback, EnD by Eva and Delia, Jan Taminiau, NON by KIM, Ontfront, Mada van Gaans and Micheal Barnaart van Bergen are available at the first floor of Maison de Bonetrie. “I think it is an amazing opportunity to be here with my collection. Right in the city centre of Amsterdam; I can communicate with a broad public that walks through this store and the Kalverstraat. This way I can also see what the actual response will be towards my pre-summer collection.” says Kim Bakker designer of NON by KIM.

“Many different locations are involved with Amsterdam International Fashion Week; clubs, gallery’s, stores and of course the fashion week tents on the Westergasterrein.” says Merle Deterink the director of the AIFW. “Special this season is the fashion show ‘Cultuur Couture’ at the Hermitage, where six design students from Antwerp will show their collections. Also the biggest sample sale ‘Mode Marche’ held at the Westergasterrein will be worth visiting.”

Next to the overall festive opening by Trijntje Oosterhuis and Candy Dulfer, fashion weeks’ magazine ‘Front Row’ was launched by Merle Deterink (AIFW) and Hilmar Mulder (Grazia). Front Row is now available at all the downtown locations, and filled with all the inns and outs around Amsterdam International Fashion Week F/W 2010.

photo: Trijntje Oosterhuis, Candy Dulfer, Hilmar Mulder, Merle Deterink


WRITTEN BY: MIRJAM DE RUITER
PHOTOS: CORNE RIJNEVELD

Catta Donkersloot: (DE)-Constructing me

The van Gogh museum wouldn’t be the first place you would think of when showcasing a fashion collection. But designer Catta Donkersloot had a good reason for doing so; her F/W 2010 collection was inspired by Alfred Stevens' artworks. Beautiful imperfect and elegant women are highlighted in his work. Every painting of Stevens', showcases a woman filled with emotions, painted in detailed garments, a beautiful gown and with an intriguing expressions on their faces.

Catta Donkersloot, who graduated from the Amsterdam Fashion Institute in 2004 and from the Fashion Institute Arnhem in 2006, She was inspired by the expressions featured in Stevens' work. Her collection was translated into an installation; ‘(DE)-constructing me’ which could be viewed every Friday night at the museum. An art project constructed in collaboration with photographer Lisa Kortenhorst which showcases three different fashion shoots in an interactive movie, combining fashion and film.

During the event this Friday, Catta had chosen six different models, who were wearing the pieces from her latest F/W collection. Beautiful women all dressed in the same authentic silhouette and style as Stevens' portraits. By taking the distinctive shapes, but translating them into modern time, Catta’s collection is feminine and graphical at the same time.
When the models had made their pace through the museum they, individually or in groups, turned into real-life portraits, as tableau-vivants; yet another link between Catta Donkersloot’s F/W 2010 collection and her inspiration, the paintings by Alfred Stevens.

a short impression of the event:

Catta Donkersloot @ Van Gogh museum @ AIFW from Mirjam de Ruiter on Vimeo.

WRITTEN BY: MIRJAM DE RUITER

10 days..

Just 10 days to go.. and AIFW will rock Amsterdam! Make sure you visit the opening event on Saturday the 23th of January. This will be the kick-off of Fashion Week DOWNTOWN and the Fashion Week Designer Market. For 9 days, 7 designers will take over Maison de Bonneterie. So come to Maison de Bonneterie and support your local designer!!

Above this text you will find a sneek peek of the beautiful new magazine: Frontrow! It's completely filled with all the information you need to know for a fashionable Fashion Week! Make sure you'll get a copy. It will be spread all over town!

xoxo

the AIFW Insider

OFFICIAL SCHEDULE IS RELEASED!

The official schedule of AIFW is released! It is going to be a busy week with shows, presentations, parties etc! Check out the complete schedule here: http://www.amsterdamfashionweek.com/official-schedule

picture: AIFW campaign, AIFW JAN 10 - © Barrie Hullegie (Unit CMA)

Exciting times...

Just a few weeks till the new schedule is launched. Keep an eye on http://www.aifw.nl/..

A fresh start

Sometimes you just need a fresh start. That's the reason for starting this new blog. In January 2010 this will be the place for all the juicy information about the Amsterdam International Fashion Week. Because letting go is always hard. Here is my past: http://www.360fashion.typepad.com/aifw/

xoxo

the AIFW insider


picture: Elsien Gringuis, AIFW JULY 09 - © Peter Stigter